COLUMBIA, MD (December 27, 2012) – BS Freeman Capital has sold its equity ownership of Ilex Consumer Products Group, Inc – a portfolio company of Radius Brand Strategies, LLC – to Yellow Wood Partners of Boston, MA at a multiple of nearly 10x its investment in approximately 4 years.  BS Freeman Capital LLC invested in Ilex Consumer Products Group (ICGP) in late 2008 to finance the acquisition of Calgon and The Healing Garden as part of the Section 363 liquidation of Ascendia Brands. Based in Baltimore, MD, ICPG is a consumer brand management company that owns and licenses brands in the health, beauty and over-the-counter (OTC) pharmaceutical sectors, including St. Joseph, di-Gel, Calgon and The Healing Garden.

Following its initial investment in 2008, Bruce Shalett, Managing Director of BS Freeman Capital LLC, worked with the management team at ICPG to; 1) acquire the Calgon and The Healing Garden brands from Ascendia Brands, 2) assemble the ICPG brand management team, 3) rationalize, re-launch and re-establish the Calgon product line in major leading retailers, 4) advise and facilitate the recapitalization of ICPG to fund future growth, 5) advise and facilitate the acquisition and re-launch of the St. Joseph and di-Gel businesses in 2011 and 2012 respectively.

“ As a shareholder, I am gratified that our partners at JPB Capital Partners and the team at Ilex Consumer Products Group found such a uniquely suited buyer in Yellow Wood Partners. The sale allowed BS Freeman to realize a significant return on its investment, while positioning ICPG for continued growth. The investment team at Yellow Wood has a proven track record of producing tangible results in the consumer products space,” said BS Freeman Capital Managing Director Bruce Shalett.


Comments are closed.

Set your Twitter account name in your settings to use the TwitterBar Section.